#ShareBeautiful
WitherhillsBrief —
To create a new promotional campaign that connects with the hearts and minds of a new market of wine drinkers, to drive penetration.
Solution —
We created #ShareBeautiful, a through-the-line brand campaign designed to celebrate the special moments shared with friends and loved with, which included;
- Out of home
- Radio
- Digital
- PR
- Event
- Experiences
- In-store promotion neck tag
Results —
- 11% increase in sales
- 21% sales increase in supermarkets
- 1.53% increase in share
- 29 PR pieces with 6.8m+ reach
- 7 influencers with 250k reach
- Social cumulative 7m+ reach