#ShareBeautiful

Witherhills

Brief —

To create a new promotional campaign that connects with the hearts and minds of a new market of wine drinkers, to drive penetration.

Solution —

We created #ShareBeautiful, a through-the-line brand campaign designed to celebrate the special moments shared with friends and loved with, which included;

  • Out of home
  • Radio
  • Digital
  • Print
  • PR
  • Event
  • Experiences
  • In-store promotion neck tag

Results —

  • 11% increase in sales
  • 21% sales increase in supermarkets
  • 1.53% increase in share
  • 29 PR pieces with 6.8m+ reach​
  • 7 influencers with 250k reach​
  • Social cumulative 7m+ reach