Shaky Isles

Brief —

Build awareness & connection for Shaky Isles with New Zealand coffee drinkers.

Solution —

A complete rebrand of Shaky Isles to premiumise the proposition whilst bringing to life the quirky, humorous nature of the brand.

This was brought to life via a through-the-line brand campaign which included:
Out of Home, Social media Campaign, Influencers, Website,
Packaging, and In-store.

Results —

• Best Design Awards 2022: Bronze_Packaging.
• Best Design Awards 2022: Finalist_Large Brand Identity, Design Communication, Photography.
• Realigned brand strategy 
• New refreshed brand look and feel
• New website
• Fresh new brand campaign launched nationwide through Out of Home and social media
• 108.9% Value Growth in supermarkets since rebrand.
• 43.2% Volume Growth in supermarkets since rebrand.
• Distribution doubled in New World stores.
• 130k social impressions in first month.