Pure Mama

Brief —

Become the number one pregnancy skincare product for women in Australia and New Zealand.

Movement —

We created a movement that empowered mums and mums-to-be to have honest and raw conversations about pregnancy.

Our goal was to give women an outlet and voice, normalising and encouraging more open discussions about their transformative journeys.

Unfair Share of Voice —

  • Mecca 100% growth month-on-month since campaign launched.
  • Sold out of product in Mecca NZ.
  • 7 pieces of press on around campaign. 
  • Reach numbers TBC (still live).