Ola

Brief —

Utilise the New Zealand Fashion Week platform to increase brand equity.

Solution —

We teamed up with NZFW as ‘The official rideshare partner of New Zealand Fashion Week’

  • We then partnered with Zambesi during their 40th anniversary and created a campaign designed to drive acquisition and grow brand awareness during Fashion Week.
  • We wrapped three brand new Toyota Prius’ in a bespoke OLAxZAMBESI print.
  • We created tailor made outfits for drivers and brand ambassadors using the same print.
  • We created an outdoor campaign to leverage Ola’s partnership with New Zealand Fashion week and Zambesi
  • We created a promotion – Get picked up in the OLAxZAMBESI car during Fashion Week and win.
  • TVC and outdoor to bring promotion to life.
  • Activation at event

Results —

  • TVC – 13% higher CTR than baseline and reduced CPC.
  • Event Activation engagement = 3,000
  • Most engagements and competition uploads of any activation at event.
  • Developed a promotion for consumers to win their share in $50,000 worth of prizes by riding in one of three bespoke branded Toyota Prius’.
  • 205k+ Impressions, 167 posts