The Untamed Winery

Wild Estate

Brief —

To reinvigorate the Wild Estate brand to cut through the cluttered vineyard market on Waiheke Island.

Movement —

To build an adventurous playground for adults. Tapping into the experience-led movement that has shaped hospitality and expenditure for young adults in the past 5 years, we created a strategy for Wild and a fresh new brand framework that enables customers to tap into their wild side, ensuring that it works for them. Rebuilding the brand proposition around Wild, Wilder or Wildest, creating an experience that is unmatched across Auckland, NZ.

The brand transformation included, fresh new brand design and assets, website, outdoor campaign, busback adverts, videos for the boats, social media strategy and execution, influencers, PR and operational framework.