The PoolHouse x Sam Wallace

#ThisIsPoolLife

Brief —

To build an engaged social media community for The PoolHouse, to demystify the perceptions around how hard it is to get a pool, in turn, outgrowing sales in a declining market.

Movement —

To own pool culture. Utilising well well-known family man and celebrity, Sam Wallace. We created a movement over a year-long brand ambassador campaign, which was led through social media and involved Sam completing a series of challenges created and voted on by the New Zealand public that he had to unlock to get a pool.