#ThisIsPoolLife

Brief —

Create a brand campaign that drives The PoolHouse to become the top pick for every pool seeker’s wish list.

Movement —

We created a movement that celebrates New Zealand pool culture and rewakens those poolside memories we remember as kids.

Unfair Share of Voice —

• Reach numbers TBC (still live).

Awards —

• Effie Aotearoa Awards 2024: Gold – Consumer Durables
• Effie Aotearoa Awards 2024: Bronze – Brand Revitalisation/ Transformation
• Effie Aotearoa Awards 2024: Finalist – Short-term Success
• New Zealand Marketing Awards 2024: Finalist – Marketing excellence in brand transformation strategy.
• New Zealand Marketing Awards 2024: Finalist – Marketing excellence in consumer products & services strategy.
• New Zealand Marketing Awards 2024: Finalist – Marketing excellence travel/leisure & entertainment marketing strategy.