Returning SleepDrops to number one

SleepDrops

Brief —

Make SleepDrops stand out in the category and drive sales.

Movement —

Most sleep supplement advertising is the same. Prescriptive and well, boring. So to break category conventions we injected a bit of humour and created a vibrant OOH and digital campaign that targeted people at precisely the times they were most likely to be in a state of panic around not sleeping – between 11pm – 3am.

Unfair Share of Voice —

  • Transformed the brand look and feel.
  • Regained number one spot in the market.