SeePort festival

Port of Auckland

Brief —

To create a campaign that reinvigorates the SeePort Festival, inspiring both millennials and families to attend over Auckland Anniversary weekend.

Solution —

Using boat flags as a design reference, we created a campaign that cemented SeePort as an aspirational, fun festival to attend.

Channels utilised were digital outdoor billboards, bus backs, street posters, social media and Stuff.co.nz media.

Results —

  • Website traffic up by 13.4% YOY
  • Visitors to the event up by 14% YOY