The Grand Tour

New Zealand Thoroughbred Racing - NZTR

Brief —

To reignite Kiwi’s passion for a day at the races, by creating unforgettable experiences on-course at New Zealand’s biggest race meets

Movement —

An experiential on-course movement, in the form of a festival at the races. We brought to life a stables concept, paired with live global DJs to engage a younger 18 – 30 year old audience.

Unfair Share of Voice —

  • 85,000 people engaged nationally across 12 race meets
  • National experiential activation

Awards —