The finer things in life

Finery Cocktails

Brief —

Finery is proud to present premium, all natural cocktails in a can.

Solution —

  • Typically, the RTD market is synonymous with younger, less discerning drinkers.
  • We needed a way to make quality RTD’s at a higher price point, appeal to discerning drinkers without alienating everyday RTD consumers.
  • The solution – poke fun at those who care too much about money and luxury with a tongue-in-cheek campaign that weaves in key ingredients and product benefits in a playful way.

Results —

  • 99.4% completion rate viewing through OnDemand adverts
  • Increase in Instagram social audience by 26%