The finer things in life
Finery CocktailsBrief —
Finery is proud to present premium, all natural cocktails in a can.
Solution —
- Typically, the RTD market is synonymous with younger, less discerning drinkers.
- We needed a way to make quality RTD’s at a higher price point, appeal to discerning drinkers without alienating everyday RTD consumers.
- The solution – poke fun at those who care too much about money and luxury with a tongue-in-cheek campaign that weaves in key ingredients and product benefits in a playful way.
Results —
- 99.4% completion rate viewing through OnDemand adverts
- Increase in Instagram social audience by 26%