Johnnie Walker Eagle Challenge

Johnnie Walker

Brief —

Create a connection with a discerning community for Johnnie Walker’s Luxury product range, Blue Label.

Movement —

We created an integrated experiential campaign that tapped into the continually growing golfing community.

Align Johnnie Walker’s rarest whiskey with one of the rarest strokes in golf, the Eagle. The Johnnie Walker Eagle Challenge.

The golfing movement is all about success and achieving rare feats on the golf course. Johnnie Walker shares this same ethos for its luxury range with 1 in 10,000 casks or Whiskey getting selected for their luxury range. To celebrate the rarity of both, we created the Johnnie Walker Eagle Challenge in conjunction with Remuera Golf Course. The campaign was launched with a PGA style Eagle Challenge on the 18th hole at Remuera, including 12 pro golfers and celebrity New Zealand cricketer, Grant Elliot.