Book. Board. Relax
Fullers360Brief —
Drive awareness and sales of the new seamless, pre-booked ferry service designed for Waiheke visitors.
Movement —
Utilising a media strategy that targeted potential visitors engaged in moments of consideration and commitment, we tapped into the desired state ALL travellers want to feel, and created a movement around stress-free travel that dialled up the ease created by Fullers360’s new bookable service.
Book. Board. Relax.
Waiheke Reserve Ferry.
Unfair Share of Voice —
- 14.4m impressions.
- Surpassed all revenue metrics.
- 60,000 website clicks.
- $7.20 return for every $1 spent.
Awards —
- New Zealand Marketing Awards 2024: Finalist – Marketing excellence.