Book. Board. Relax

Fullers360

Brief —

Drive awareness and sales of the new seamless, pre-booked ferry service designed for Waiheke visitors.

Movement —

Utilising a media strategy that targeted potential visitors engaged in moments of consideration and commitment, we tapped into the desired state ALL travellers want to feel, and created a movement around stress-free travel that dialled up the ease created by Fullers360’s new bookable service. 

Book. Board. Relax.
Waiheke Reserve Ferry.

Unfair Share of Voice —

  • 14.4m impressions.
  • Surpassed all revenue metrics.
  • 60,000 website clicks.
  • $7.20 return for every $1 spent.

Awards —

  • New Zealand Marketing Awards 2024: Finalist – Marketing excellence.