Brewed Different

Shakey Isles

Brief —

Build awareness & connection for Shaky Isles with New Zealand coffee drinkers.

Solution —

A complete rebrand of Shaky Isles to premiumise the proposition whilst bringing to life the quirky, humorous nature of the brand.

This was brought to life via a through-the-line brand campaign which included:
Out of Home, Social media Campaign, Influencers, Website,
Packaging, and In-store.

Results —

  • Realigned brand strategy 
  • New refreshed brand look and feel
  • New website
  • Fresh new brand campaign launched nationwide through Out of Home and social media
  • 108.9% Value Growth in supermarkets since rebrand.
  • 43.2% Volume Growth in supermarkets since rebrand.
  • Distribution doubled in New World stores.
  • 130k social impressions in first month.

Awards —

  • Best Design Awards 2022: Bronze_Packaging.
  • Best Design Awards 2022: Finalist_Large Brand Identity, Design Communication, Photography.