Brewed Different
Shakey IslesBrief —
Build awareness & connection for Shaky Isles with New Zealand coffee drinkers.
Solution —
A complete rebrand of Shaky Isles to premiumise the proposition whilst bringing to life the quirky, humorous nature of the brand.
This was brought to life via a through-the-line brand campaign which included:
Out of Home, Social media Campaign, Influencers, Website,
Packaging, and In-store.
Results —
- Realigned brand strategy
- New refreshed brand look and feel
- New website
- Fresh new brand campaign launched nationwide through Out of Home and social media
- 108.9% Value Growth in supermarkets since rebrand.
- 43.2% Volume Growth in supermarkets since rebrand.
- Distribution doubled in New World stores.
- 130k social impressions in first month.
Awards —
- Best Design Awards 2022: Bronze_Packaging.
- Best Design Awards 2022: Finalist_Large Brand Identity, Design Communication, Photography.