Brewed Different

Shakey Isles

Brief —

Build awareness & connection for Shaky Isles with New Zealand coffee drinkers.

Movement —

A complete rebrand of Shaky Isles to premiumise the proposition whilst bringing to life the quirky, humorous nature of the brand.

This was brought to life via a through-the-line brand campaign which included:
Out of Home, Social media Campaign, Influencers, Website,
Packaging, and In-store.

Unfair Share of Voice —

Realigned brand strategy
New refreshed brand look and feel
New website
Fresh new brand campaign launched nationwide through Out of Home and social media
108.9% Value Growth in supermarkets since rebrand.
43.2% Volume Growth in supermarkets since rebrand.
Distribution doubled in New World stores.
130k social impressions in first month.