All dressed up somewhere to go
Ola X ZambesiBrief —
Utilise the New Zealand Fashion Week platform to increase brand equity.
Solution —
We teamed up with NZFW as ‘The official rideshare partner of New Zealand Fashion Week’
- We then partnered with Zambesi during their 40th anniversary and created a campaign designed to drive acquisition and grow brand awareness during Fashion Week.
- We wrapped three brand new Toyota Prius’ in a bespoke OLAxZAMBESI print.
- We created tailor made outfits for drivers and brand ambassadors using the same print.
- We created an outdoor campaign to leverage Ola’s partnership with New Zealand Fashion week and Zambesi
- We created a promotion – Get picked up in the OLAxZAMBESI car during Fashion Week and win.
- TVC and outdoor to bring promotion to life.
- Activation at event
Results —
- TVC – 13% higher CTR than baseline and reduced CPC.
- Event Activation engagement = 3,000
- Most engagements and competition uploads of any activation at event.
- Developed a promotion for consumers to win their share in $50,000 worth of prizes by riding in one of three bespoke branded Toyota Prius’.
- 205k+ Impressions, 167 posts