Thursday Bar

Brief —

Challenge the norm in the hospitality space.

Solution —

We built, branded and launched our very own contemporary members bar, Thursday.

Open only on Thursdays, each week members are given the opportunity to have unique experiences not found in New Zealand.

We integrated our media approach through PR, radio, social media and in-venue.

Results —

• New Zealand’s first Thursday night only exclusive members bar
• New Zealand’s only experiential entertainment members bar
• Average 65% open rate on all communications
• PR – 2m+ reach on launch
• Highly engaged membership from celebrities, creatives, musicians and business people
• To become a member, click here.